Over-exposed Advertising and Orange Bananas?
When it comes to advertising, one of the best methods of doing a good job is to make sure that you engage the people that you have targeted. The way that you can do that is by creating curiosity. If you don’t create curiosity, people are not going to assume that they don’t understand something and want to know the answer.
Advertising: Creating Curiosity
Have you ever read the end of a book to find out what happens before you continue on?
Have you ever had the opportunity to take a test and then review the key?
Do you know what I mean? I’m talking about a test that you can take on your own.
Advertising should be a little bit like this test. You should create some questions that engages the person that is reading the information or observing the information that you put in the ad and generate a question in their head. Naturally they’re going to want to get the answer to this question, and this is where you can work your magic.
If you create a question that evokes enough curiosity, then you can deliver pretty much any message that you want. The concept is sort of like create curiosity answer or give an answer that creates curiosity and then finish it with the question.
An example of this might be The Answer: black raspberry dolphins in NYC. This might be a giant slogan that creates Curiosity. It makes the reader ago, Huh?
Then, they look a little closer to find what the answer represented to what the question was. The question could be as simple as for everything else there’s MasterCard.
These are the types of things that really draw people in. It makes their brain short circuit and ask the question and realize that it comes up with no answer. It wants to know if the answer that it thinks might be right even, could be right.
Any way that you can do this as an advertiser or marketer will engage your potential audience on a high-level.
Sticky, Catchy Phrases in Advertising:
The people behind these ads invest tons of money in making sure that what they display will create curiosity and pool the viewer in. Once the viewer is engaged and pulled in, they will deliver a Pitch for their brand usually are accompanied by a slogan that involves an alliteration or some type of play on words that makes it sticky.
Alliteration is when you use words that begin with the same consonant or sound.
An example of this might be something like Miller’s million, M&Ms and Grey Goose.
A lot more can be said about this topic. There is a lot that goes into the research of the personas and demographics of the people they are marketing to.
The most important thing to remember when it comes to advertising is… Leave nothing to chance. Because no good advertiser leaves anything to chance.